Google processes more than a billion searches a day. When someone looks for a product you're selling, where does your site appear? Do you see your company in the top results when a potential customer performs a search using the keywords that define your product or service?
And most importantly, how and where do your competitors appear?
Optimizing your website for search engines, commonly known as SEO (Search Engine Optimization), helps improve your website's visibility in organic searches. Millions of potential customers are looking online every day to buy a product or to acquire a service. Companies with the most effective SEO are the most likely to convert those prospects into buyers.
When a "passive" attitude is not enough, we resort to SEM (Search Engine Marketing). We create active marketing campaigns through advanced tools like Google Adwords, by designing highly optimised text ads and Display campaigns.